Notes from the work.
Speed, platforms, search — what we learn while building.
Glossary · 285 terms, explained plainly →
AI in web development: help or hazard?
The power of colour in design: colour psychology
Four pieces of psychology that change what people click
Rebranding: how to recognise that it is time
Omnichannel marketing: one conversation across every channel
What zero-click searches are
Content marketing and how to put it to work
SEO or paid ads: which one your business should start with
Social media marketing and what a growing business gets from it
Digital marketing: the whole picture in one guide
Why your business needs a site or an online shop
Logo design: seven principles that hold up
The glossary: the words we use, explained plainly.
A CMS (content management system) is the software your team uses to change what the site says — text, images, pages, products — without a developer and without touching code.
Landing pageA landing page is a page built for the traffic that arrives on it — from an ad, an email, a social post — with one message and one action.
APIAn API (application programming interface) is the agreed set of rules through which two pieces of software exchange data and trigger each other’s functions.
HTMLHTML (hypertext markup language) is the language that gives a page its structure and meaning: headings, paragraphs, lists, links, images, forms.
BlogA blog is the section of a site where entries are published in reverse chronological order, newest first.
KeywordA keyword is the word or phrase a person types when they are looking for something.
Conversion rateConversion rate is the share of visitors who complete the action you defined as the goal — an order, a form, a subscription, a download.
Inbound link (backlink)An inbound link, or backlink, is a hyperlink from someone else’s site to a page of yours.
A term you do not recognise? Write to us and we will add it.
The glossary grows with the questions we are asked.