Graphic design

Graphic design at T&B Technology covers six services: logo design, branding, packaging and labels, print materials, advertising materials and product photo retouching. Ordered together, they go through one team, so the mark, the colours and the typefaces match on the label, the menu, the banner and the website. Designing the website itself is a separate service — website development. If you are not sure where to begin, begin with whatever has to reach the printer first.

Graphic design is the work on one piece at a time: a logo, a label, a catalogue, a menu or a banner. Branding is the system behind them — the company's visual identity, with the rules for the mark, colours and typefaces that every later piece follows; here it is one of our six design services. Web design is the layout of the website, and with us it is part of website development. You can order each on its own; when all three go through one team, the mark stays the same.

Yes. Every graphic design service can be ordered on its own. Where you already have a logo and brand colours, the new piece follows them. If the mark only survives as a JPG or PNG, we rebuild it as a vector file before it goes to print, so it stays sharp at any size; that is what we did for Luvere Maison.

The files we make for you are yours, and you may use them anywhere. You get the source ai and eps files, jpg and png for everyday use, and for each printed piece a file set to the profile and tolerances your printer asked for. Nothing is kept back — no fonts, marks or artwork held as security for the next job — so whoever works on your brand after us starts from your files, not from scratch.

Yes, when we agree it up front. The source files are yours, and any designer can carry on from them. If your team will make its own posts, we build Canva templates — that is how the bookshop The Book works: templates for books, quotes and promotions that stay in the brand's style. Menus and price lists are set up so that a new price or a new dish is a small correction — by us or by another designer — not a new design.

A graphic design project runs in four steps. First the brief: what will be printed or shown, where it goes and by when. From you we need the copy in an editable file, the logo as a vector if you have one, the photos at their original size, and your printer's specification if you have already chosen one. Then concepts on the real thing — the label, the menu, the banner — rather than on a blank page. The direction you pick is finished within the agreed revisions. Last, we hand over the files: for print, set to the printer's profile and tolerances; for screen, sized for each placement.

A new company mark takes five working days (three on an express order), and branding ten to fifteen working days, depending on which kit you choose. For labels, catalogues and advertising materials the time depends on how many pieces there are, and we give it to you before we start. The day the printed copies reach you also depends on the printer's schedule.

It depends on the service: up to three rounds on a new mark, up to two on a restyle. A revision is a change inside the direction you chose — colour, size, copy, arrangement; going back to another concept is a new direction, not a revision. For a label, a catalogue or a banner we write down what the job includes at the start, and anything beyond that is agreed with you before we begin it.

For a single job — a business card, a flyer or one menu — one good graphic designer is enough, freelance or in a team like ours: we take such jobs on their own too. A design studio or an agency pays off when there are many pieces that must look like one: the company's identity is carried onto a label, a catalogue, a box and a website, and somebody has to prepare the files for the printer and talk to them. Here the designers, the prepress and the web development sit in one team, so the mark is not redrawn at every hand-off.

Compare what sits behind the number, not the number alone. Ask four things: do you get the source files (ai, eps) or only jpg and png; how many revisions are included; who does the prepress and talks to the printer; is there any limit on where or how long you may use the design. Watch the prepress most: without it a file can come back from the printer in RGB instead of CMYK, with no bleed, or with a logo that pixelates at large sizes.

Printing goes through a printer — yours or one we recommend. We prepare the files to its specification and agree format, profile and tolerances with it.

Yes. Graphic design needs no meeting in person: the brief, the concepts and the revisions go by email or video call, and the finished files reach you as a download link. Your printer can be in any town; we agree the profile and tolerances with them directly. It is how we make Natureca's posts, in German, for its market in Germany.