in your browser
Logo and design brief
Logo and design brief
A questionnaire that turns into a brief for a logo, a brand, a label or a print job.
01 — FACE · BRAND & GRAPHIC DESIGN
Branding
Branding with rules: logo, palette, typefaces, business cards, letterheads and a brand book that every later piece follows. It all stays yours.
T&B Technology is a branding agency in Bulgaria. We build brand identities with rules: a logo, a palette, typefaces, stationery and a brand book that everything made afterwards follows. We work for new businesses that have no mark yet; for shops and offices whose business card, website and sign look as if they came from three different firms; and for companies whose mark no longer works equally well in print and on screen, which is when we rebrand. The result is one corporate identity wherever your name appears.
The logo is part of every kit, not an add-on: we start from the mark and carry it into everything else. The same team handles packaging and label design, menus, website development and social media management, so the identity never gets lost in a hand-over. The brand book records the clear space around the mark, the colours in RGB for screens and CMYK for print, the typefaces, and examples of right and wrong use. A printer, a photographer or another agency then works to the same rules as we do.
Here is what that looks like in our projects. For The Book, an online bookshop for dark-romance fiction, we drew a logo with a gothic frame, a skeletal hand and a rose, set a palette that swaps white for light beige, chose the type and made Canva templates the team now uses to keep posting in the same style on its own. We have worked with Tendencia BG, who sell curtains and blinds, since 2022: social posts first, then a new logo whose fine lines suggest a curtain and a blind, then post frames and a flyer in the same palette. For the streetwear label Astronaut, we studied similar labels in Bulgaria and abroad, sketched, showed several directions and developed the chosen one into the purple spacesuit mark.
The identity is yours: you get the source files, the brand book and the right to use them with no limit in time or medium, and we never pass it on to another client. To begin we need two things: whatever already carries your name today, and a short description of who buys from you. How we price a kit is on the pricing page.
WHAT IS INCLUDED
What branding includes.
A logo in every kit
Every kit starts from the mark — a new one, or yours brought up to date. You get it in ai, eps, jpg and png, for light and dark backgrounds.
Core kit
Logo, business cards, envelopes and letterheads — everything that puts your name on paper. Ten working days, five when express.
Extended kit
The core kit plus notebooks, pens and lighters. Twelve working days, six when express.
Full kit
The extended kit plus mugs, calendars, T-shirts and USB sticks. Fifteen working days, seven when express.
Brand book
The rules: versions of the mark, clear space, colours in RGB and CMYK, typefaces, and examples of right and wrong use.
Rebranding
We rework a mark that no longer holds up in print and on screen, then carry the new look onto every carrier, from the business card to the ad. For Tendencia BG: post frames and a flyer in the new palette.
HOW IT RUNS
How branding moves through four stages, without a hand-off.
-
01
Audience
Who buys, what holds them back and where they meet you: on a shelf, in the street, on a phone or on a quote.
-
02
Competitors
What the others in your sector already own — colours, marks, tone — and where there is room for you.
-
03
Positioning and tone
What the brand promises, to whom, and in what voice. That decides the mark, the colours and the type.
-
04
Foundations and rules
The mark, colours, type, stationery and a brand book, ready for you and for anyone who works on the brand.
RESULTS
Branding, in numbers.
10–15
working days for a kit
core · extended · full; express — 5, 6 and 7 days
FREE TOOLS
Check it yourself
Free, instant and with no sign-up. The result is yours.
in your browser
Logo file check
Logo file check
Whether your logo is vector, how large it prints sharp and how it looks on dark. The file is never uploaded.
PROJECTS
Projects where branding already works.
The Book: a visual identity, Canva templates and printed materials for a dark-romance bookstore
2026 A gothic frame, a skeletal hand, a rose. Beige instead of white.
Tendencia BG: from social posts to a new logo and social media frames
2025 Fine lines that suggest a curtain and a blind. One logo for print and screen.
Astronaut: a logo for a streetwear brand outside the mainstream orbit
2026 Space plus tie-dye. A purple spacesuit as the mark.PRICE
How much does branding cost?
Four things set the price of branding: the kit (core, extended or full), whether the mark is new or reworked, the items you add or leave out, and the deadline — an express order costs double, the same rule as for logos and print. Before we start, you get a description of the kit and a price that holds unless the scope changes. How we work out the price is on the pricing page.
QUESTIONS
Branding: what people ask most.
How is branding different from a logo?
A logo is one mark; branding is the system around it — the stationery, colours, typefaces and rules every later piece is made to. That system is also called brand identity or corporate identity. Branding decides how you look and sound; marketing decides how you reach people.
Who owns the brand system once it is handed over?
The brand system is yours. You get the source files, the brand book and the right to use them with no limit in time or medium. We never pass your identity on to another client, and we do not hold it back if we part ways.
What does the brand book contain?
The brand book, also called brand guidelines, sets out the versions of the mark, the clear space around it, the colours in RGB and CMYK, the typefaces, and examples of right and wrong use. We write it for whoever works on the brand after us — a printer, a photographer, another agency or your own team — so that every piece follows the same rules.
When do I need a rebrand?
You need a rebrand when the mark stops working somewhere it has to appear, when the business has outgrown its look, or when your card, website and sign no longer match. Tendencia BG had a recognisable brand, but its logo did not work equally well in print and on screen; we kept the idea behind it and redrew the mark so that fine lines suggest a curtain and a blind.
How long does a branding kit take?
The core branding kit takes 10 working days, the extended kit 12 and the full kit 15. An express order takes 5, 6 or 7 working days respectively, at double the price.
Do I have to take the mugs, T-shirts and lighters?
No, the mugs, T-shirts, lighters and other promotional items are optional. They sit in the extended and full kits; if you do not need them, you keep only the pieces you actually use.
How do I choose a branding agency?
Judge a branding agency on four things you can check before you sign: whether it shows identities in use (labels, websites, posts) rather than logos on a white background; whether the logo comes with the kit; what the brand book actually contains; and whether it states plainly who owns the files at the end. Our answers are on this page: the logo is in every kit, the brand book covers the mark, colours and type, and the files and rights stay with you.
Cannot find your question? Write to us — a person answers, not a bot.
OFTEN GOES WITH
LAST CHANGED · · T&B Technology
Do your card, your website and your sign look like one company? Show us all three.
One layer or all seven — we start from whatever is in your way today.