Google Ads

Your ads start showing once Google approves them, usually within one working day. The first useful data — click-through rate and cost per enquiry for each keyword — arrives after one to two weeks, sooner on a bigger budget. For the first month we rework the account every week; after that the changes get smaller. SEO is slower, but it keeps working when the ad budget stops.

Three things: access to your Google Ads account, or a new one opened in your name; access to the website, so we can install conversion tracking; and the prices and margins of the products you want to sell first. The margin sets how much winning a new customer may cost; if customers order again, we work from their value over time, not the first order. A Shopping campaign also needs a product feed.

You can with a landing page, but the result is weaker. Usually we build the page alongside the campaign. For a local business — a car service, a clinic, a transfer company — calls also come from the Google Maps profile, so we sort that out too. An online store needs a site of its own: the order happens there. A slow or dated site raises the cost of each click and lowers sales; then we start with website speed optimisation or website development.

Google Shopping ads show a product's picture, price and store name in search results. You need them if you sell physical products; a service business does not. Google announced Shopping ads for Bulgaria for 2026 and is opening them in stages, so before the first campaign we check whether they are open for your account. Until then, products run in Search campaigns. The requirements are the same as anywhere: a Merchant Center account and a feed whose prices, stock and images match the site, plus clear shipping and returns terms.

Yours. The campaigns, the keywords, the conversions and the history stay inside it. We work with access you can revoke at any time. If you have no account yet, we open one in your name.

No. The budget goes straight to Google. Our fee is for the work. Google charges the clicks to your own account, and the monthly report puts spend and orders side by side, so you can see what advertising costs per sale. If an offer quotes budget and fee as one sum, ask how much of it reaches Google.

Yes, and we delete nothing: Google's automated bidding learns from the account's history. The audit starts where budgets usually leak: searches with no negative keywords (“free”, “second-hand”, “what is”), conversions counted twice or not at all, ads pointing at the home page instead of the product, and products disapproved in the feed. Changes go live once you approve them, and the first report compares the new weeks with the old on cost per enquiry and per order.