SEO and AI search

AI search means getting a finished answer instead of a list of links, from ChatGPT, Perplexity, Claude or Google’s AI Overviews. It matters because people often stop at the answer and see only the source it cites. An assistant quotes a passage that stands without the page around it, so optimising for AI assistants starts where SEO does. Google says an indexed page is all AI Overviews need; the .md twins and llms.txt do not lift rankings there — they are for assistants that read sites directly.

Open the page with JavaScript switched off, or view its source (Ctrl+U in Chrome): that is how the search crawlers behind ChatGPT, Claude and Perplexity see it, since as a rule they do not run JavaScript. If your copy, prices or contact details are missing there, the assistant cannot see them either. Check that the first paragraph answers the buyer’s question and says who you are and where. Then look at robots.txt (add /robots.txt after your domain): a site that blocks OAI-SearchBot is not shown in ChatGPT search answers.

SEO results arrive in two stages: technical fixes show within weeks, content and rankings over months. That is why the report is monthly, and the first one records the starting point to compare against. How fast depends on how often Google crawls the site and who else competes for the same keywords. A new site starts slower than one with a history in Google.

Yes, we take on SEO for sites we did not build, WordPress included, and for online stores on other platforms. When a site is about to be replaced, we draw up the redirect map before the switch, so every old address leads to its new page rather than to a 404 error. That is how we replaced this site: 575 old addresses, checked one by one.

No. Nobody can. We guarantee an audit, a plan and a monthly measurement of what actually moves. Rankings also depend on your competitors, the backlinks pointing at them and changes at Google, so anyone who promises first place is promising something they do not control. When you compare offers, ask what will change on the site and what the report will show, not how many keywords the package includes, and turn down any offer built on bought links: Google’s spam policies forbid them.

Everything the SEO changed on the site stays: the copy, the structure, the structured data and the technical fixes. You revoke access to Search Console and the profiles; only the monthly measurement and the next changes stop. Rankings do not reset the day we stop, but competitors keep writing and collecting links, so over the months the positions move.

Yes, if the ads already sell: SEO turns the same searches into visits you do not pay for per click. Google Ads stops when the budget does, while evergreen content keeps drawing visitors long after it is written. So we start from the ad account: the searches that already lead to orders are the first ones we build pages for.