Social media management

Ads are what you need if you want enquiries or sales this month; organic content, if your page has to look alive to someone who looks you up before buying. We agree and report the two separately, so you can see which one pays for itself. Ads on their own are fine if someone in your team can shoot and write. If you are comparing “social media packages”, ask which of the two is inside and whether the ad budget is included.

We post when there is something worth saying — usually eight to twelve times a month, plus stories and short videos. We write the copy and make the visuals, and agree the number and topics with you before the month starts. More posts do not mean more sales: eight that stop someone scrolling beat twenty written to fill a calendar.

We work on Facebook and Instagram for almost every client: both are run from one place, and the ads on both go out from one Meta ad account. We add LinkedIn when the buyer is a business, and TikTok when your customers watch short clips, as with Paleti Market, which sells in Bulgaria and Romania. We work on any other network your customers use; we do not open an account somewhere just to have one. When we advertise on TikTok, we use Spark Ads: posts that are already live, promoted through TikTok Ads Manager.

Yes. We shoot and edit Reels and stories for Instagram and Facebook and short videos for TikTok, and when the posts need new photos, we do a photo shoot as well. What we shoot goes into the posts and the ads alike. If you already have photos or footage, we work with those too. What a shoot includes is set out on the photo and video production page.

When your buyers are on TikTok, the account is kept up and a video has already taken off on its own. A Spark Ad is made from an organic post that is already live — on your own account or, with an authorisation code, on a creator's — so it keeps the post's likes, comments and link to the profile. The budget then goes behind something people already watch, not an untested ad. If the account is still empty, start by posting.

You answer the messages about the product, because you know stock, delivery times and prices best, and a fast answer sells. We take the comments under the Facebook and Instagram ads, and pass any question about an order or stock on to you.

Facebook ads for an online store start with set-up: the ad account, Meta Pixel and the product catalogue. From scratch, set-up takes one to two weeks before the first sales — as it did for Demetra Shoes. An established store gains from reworking its current campaigns: at Alesimo, sales grew 220% in two months. A new store has no past visitors to remind, so its first campaigns look for new buyers. If people already search for your product by name, start with Google Ads.

We need three things from you: access to your pages and your Meta ad account — if there is no ad account, we open one in your name; product photos, which we retouch where needed (if you have none, we shoot them); and your own card on the ad account, so you pay the budget straight to Meta. For an online store we also need access to the site to connect Meta Pixel and the catalogue. Tell us about promotions and new products before the month starts.

The monthly social media report opens with enquiries, cost per enquiry and sales from the ads, when the store tracks them; reach and engagement come after. Under the numbers it says what we change next month. Engagement and new followers show what people like, not what they buy. If another agency's report opens with likes, ask how many of those people got in touch or bought.

Yours. The pages and the ad accounts are in your name and we work with access. If we part ways you revoke it, and everything — posts, audiences and data — stays with you. So if you change agencies, the next one starts from your history, not from zero.