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06 — GRAVITY · MARKETING & SEARCH
Social media management
Social media management: branded posts and banners, Facebook and Instagram ads, a weekly plan and a monthly report counted in enquiries, not reach.
At a glance
- Posts
- 8–12 / month
- Plan
- weekly
- Report
- in enquiries
- Accounts
- yours
WHAT IS INCLUDED
What social media management includes.
Branded posts and banners
Copy and visuals for every post, plus banners and frames in the brand's colours and typefaces — never stock pictures.
Facebook and Instagram ads
Sales and enquiry campaigns and, for a store, catalogue ads that show products straight from the site. Adjusted every week.
Stories, Reels and short video
We shoot, edit and post stories and Reels, plus short TikTok videos if your buyers are there, running the best ones as Spark Ads.
Weekly plan
What goes out, when and why: topics, formats and dates for every week, collected in one calendar for the whole month.
Google profile and reviews
Your Google Business Profile and map listing — current opening hours, photos and answered reviews, for people searching nearby.
Monthly report
Enquiries, cost per enquiry and sales from the ads, then reach and engagement — in that order.
HOW IT RUNS
How social media management moves through four stages, without a hand-off.
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01
Audience
Who buys, what they ask before buying and which network they use — from you and your account data.
-
02
Plan
Topics, frequency and visual language for the month, a week-by-week schedule and a goal for every campaign.
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03
Publishing and campaigns
First we rework the page, fill in missing details and connect Meta Pixel; then posts, stories and campaigns go live.
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04
Report
What brought enquiries and sales, and at what cost; what we stop, and where the budget moves.
Social media marketing (SMM) is the work that lets your Facebook and Instagram pages find customers and keep them: content that keeps the pages alive, conversation with the people under the posts, and ads that bring in enquiries and orders. Our social media management runs on a plan for the week and a report for the month, and the report starts with enquiries: the campaign for 123Vans&Trucks, a van and truck dealer, brought in over 180 enquiries in under a week.
Content and advertising on social media: two separate jobs
Content and advertising can be ordered separately, because they do different work. Posts, stories and videos show the person who looks you up before buying that the page is alive. Paid campaigns are a service with a page of their own — Facebook and Instagram ads: catalogue ads, lead campaigns and the results for Alesimo, Demetra Shoes and Elana Bathroom Furniture are there. When we run both, they share one plan and one report.
Running a Facebook page and Instagram for a business: what goes out each week
Running a business Facebook page and Instagram account follows an editorial calendar: usually eight to twelve posts a month, plus stories and Reels. A regular series and a consistent frame make a page recognisable. For Arte, a food producer, the standing series is a recipe post; every post for Tendencia BG, a curtains and blinds retailer, sits in a frame in the brand's colours.
At T&B Technology the photos, videos, banners and post designs come from the same people who do photo and video production, photo retouching, advertising materials and branding — one team across marketing and search. We have run Arte's pages that way since 2023. A Facebook page does not replace a website: the ads must land where the order is paid for and counted, so where there is none, we start with online store development.
RESULTS
Social media management, in numbers from shipped projects.
180+
enquiries in under a week
123Vans&Trucks · a van and truck dealer
+220%
sales in two months
Alesimo · an online shoe store
+25%
return on ad spend (ROAS)
Alesimo · the same two months
€12,700+
turnover in the first month of ads
Demetra Shoes · December, about 2.5 weeks of live campaigns
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PROJECTS
Projects where social media management already works.
“There are agencies that build you a website. And there are those that catch your idea from two sentences and turn it into something that actually works. We are with them for websites, ads and everything digital — and what we love most is that they do not wait for you to tell them every next step. They suggest, think, test and act. And when you open the site and say to yourself “Hey, that is exactly what I meant”, you know you have found your people. 🚀”
“T&B Technology built an online store for me and I am very happy with the result. Communication was easy, they took my ideas on board and kept the deadlines they promised. I would work with them again.”
“A great team of motivated, responsive young people. Always there when a question or a problem comes up. They work faultlessly and with understanding. Full of ideas, original and extremely driven.”
“A creative team with very good service, professionalism and attention to detail all in one.”
“What I want to say about the T&B Technology team is that they are an exceptionally young, ambitious and creative team. A professional attitude down to the smallest detail, which makes them irreplaceable. I wish you success and new professional heights!”
“I trusted them with a logo and advertising materials for a brand that matters to me, and I do not regret it. There was not even a round of revisions — everything I wanted was understood the first time. They helped me get to the way I wanted it all to look. Very easy, fast and precise communication, and outstanding professionalism and creativity!”
“Professionalism and straight dealing — wonderful designs and faultless work! I recommend them strongly!”
“A great attitude and professionalism, work of a high standard. Recommended!”
“I am extremely happy with the end result, the speed and the quality! I recommend them!!!”
PRICE
How much does social media management cost?
from 250 € per month excl. VAT
A “from” price is a starting price. You get the final quote once we know the full scope of the project and your requirements.
Social media management is billed as a monthly fee for the work; the ad budget is separate and you pay it straight to Meta. The fee depends on how many networks we run, how many posts, stories and videos go out each month, whether the visuals are made from scratch and how many campaigns we manage. How the monthly plan works is set out on the pricing page.
QUESTIONS
Social media management: what people ask most.
Organic content or ads — which do I need?
Ads are what you need if you want enquiries or sales this month; organic content, if your page has to look alive to someone who looks you up before buying. We agree and report the two separately, so you can see which one pays for itself. Ads on their own are fine if someone in your team can shoot and write. If you are comparing “social media packages”, ask which of the two is inside and whether the ad budget is included.
How many posts a month do you publish?
We post when there is something worth saying — usually eight to twelve times a month, plus stories and short videos. We write the copy and make the visuals, and agree the number and topics with you before the month starts. More posts do not mean more sales: eight that stop someone scrolling beat twenty written to fill a calendar.
Which networks do you work on?
We work on Facebook and Instagram for almost every client: both are run from one place, and the ads on both go out from one Meta ad account. We add LinkedIn when the buyer is a business, and TikTok when your customers watch short clips, as with Paleti Market, which sells in Bulgaria and Romania. We work on any other network your customers use; we do not open an account somewhere just to have one. When we advertise on TikTok, we use Spark Ads: posts that are already live, promoted through TikTok Ads Manager.
Do you also shoot and edit the videos for social media?
Yes. We shoot and edit Reels and stories for Instagram and Facebook and short videos for TikTok, and when the posts need new photos, we do a photo shoot as well. What we shoot goes into the posts and the ads alike. If you already have photos or footage, we work with those too. What a shoot includes is set out on the photo and video production page.
When are TikTok Spark Ads worth it?
When your buyers are on TikTok, the account is kept up and a video has already taken off on its own. A Spark Ad is made from an organic post that is already live — on your own account or, with an authorisation code, on a creator's — so it keeps the post's likes, comments and link to the profile. The budget then goes behind something people already watch, not an untested ad. If the account is still empty, start by posting.
Who answers the messages?
You answer the messages about the product, because you know stock, delivery times and prices best, and a fast answer sells. We take the comments under the Facebook and Instagram ads, and pass any question about an order or stock on to you.
What does a social media marketing agency do?
A social media marketing (SMM) agency runs your pages for you: it plans the topics, writes and designs the posts, shoots and edits the videos, replies to the comments under the ads and reports what brought enquiries. With us that is four steps — audience, plan, publishing and campaigns, report. Paid campaigns on Facebook and Instagram can also be ordered on their own, as Facebook and Instagram ads.
What do I need in place before the social media work starts?
We need three things from you: access to your pages and your Meta ad account — if there is no ad account, we open one in your name; product photos, which we retouch where needed (if you have none, we shoot them); and your own card on the ad account, so you pay the budget straight to Meta. For an online store we also need access to the site to connect Meta Pixel and the catalogue. Tell us about promotions and new products before the month starts.
Does the social media report start with likes or with enquiries?
The monthly social media report opens with enquiries, cost per enquiry and sales from the ads, when the store tracks them; reach and engagement come after. Under the numbers it says what we change next month. Engagement and new followers show what people like, not what they buy. If another agency's report opens with likes, ask how many of those people got in touch or bought.
Whose pages and ad accounts are they?
Yours. The pages and the ad accounts are in your name and we work with access. If we part ways you revoke it, and everything — posts, audiences and data — stays with you. So if you change agencies, the next one starts from your history, not from zero.
Cannot find your question? Write to us — a person answers, not a bot.
OFTEN GOES WITH
LAST CHANGED · · T&B Technology
Social media management that counts enquiries, not likes. Tell us what you sell.
One layer or all seven — we start from whatever is in your way today.