PROJECT
123Vans&Trucks: 180+ leads in under a week
Campaigns optimised for enquiries, not reach.
Client’s website ↗
STACK · Meta Ads
A Facebook lead campaign for 123Vans&Trucks, which sells vans and trucks: more than 180 leads in under a week.
TASK
123Vans&Trucks sells vans, trucks and tractor units, and offers buyers freight work across Europe.
The brief was a Facebook campaign that would quickly bring a steady flow of real enquiries from people interested in vans and trucks, in a competitive niche.
APPROACH
We design a set of ad creatives and build the campaign on Meta's lead objective:
- clear, direct messages aimed at people ready to search and buy;
- A/B tests of visuals and copy;
- targeting people interested in light commercial and heavy goods vehicles;
- optimisation for conversions, not for reach or engagement.
OUTCOME
In under a week the campaign brought in more than 180 leads, as counted in the campaign report in Meta Ads Manager.
RESULTS
180+
leads
in under one week
Gallery
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