PROJECT · 2025
Arte: social media, TikTok, brochures and campaigns for a food producer
A weekly schedule, a monthly brochure, recipes with the brand on them.
Facebook and Instagram with their ads, videos, a TikTok profile built from scratch, monthly brochures and gift campaigns for Arte — a Bulgarian staple-food brand (rice, beans, lentils, sugar, pasta and preserves) distributed nationwide.
TASK
Arte produces and distributes food under its own brand: beans, lentils, peas, sweetcorn, pasta and more.
The brand needed a regular presence on Facebook, Instagram and TikTok, videos for its profiles, printed promotional material that leads people to the website and the products, and campaigns that engage followers and catch shoppers' attention in store.
APPROACH
Facebook and Instagram. We run the Facebook and Instagram pages: a weekly content schedule, a positioning strategy, branded posts and stories, the “Cook with Arte” recipe series, giveaways, paid Facebook and Instagram ads, Google ad campaigns, new ideas, and ongoing monitoring and refinement of the content.
Video. We shoot and edit the brand's videos.
TikTok. We create Arte's TikTok profile and all of its content.
Brochures. We design the monthly promotional brochure: product photos and descriptions, bundle deals (10 for the price of 9, 12 for the price of 11), discounts (-5 %, -10 %) and a QR code to the website.
Gift campaigns (2025). We run a Facebook and Instagram giveaway for a basket of Arte products, entered by liking, following and tagging a friend; it ended with three winners instead of one. Separately, we design three in-store posters offering a free Arte product with a minimum purchase.
OUTCOME
Arte's TikTok profile, created by us and filled entirely with our content, reached 72,000 likes, and single videos on it up to 540,000 likes.
Arte's posts, brochures and posters share one look, from the weekly posts to the in-store gift campaign.
RESULTS
Gallery
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