PROJECT
Tendencia BG: from social posts to a new logo and social media frames
Fine lines that suggest a curtain and a blind. One logo for print and screen.
For Tendencia BG, a blinds and curtains company: social media posts in 2022, then a new logo, post frames and a flyer in 2025.
TASK
Tendencia BG makes, delivers and installs blinds, curtains and drapes, and works in Ruse and Sofia.
In 2022 the company needed social media posts. In 2025 it wanted a new logo that would stay recognisable, fit the business as it is today and work equally well in print, on the website and on social media, plus materials in the same style.
APPROACH
Posts (2022). We design posts in the brand's colours and minimal style: some present the products and their details, some explain the consultant's home visit, others send people to the website.
Logo (2025). We develop several options and go through several rounds of refinement. The new mark is built from fine lines that suggest a curtain and a blind, with the name set in Montserrat. We prepare colour and horizontal versions and show the logo on business cards, stickers, a mug and a T-shirt.
Materials (2025). We design frames for product posts, stories, promotions and holiday visuals in the palette and type of the new identity, and a flyer presenting the products: blinds, curtains and drapes, curtain rails and accessories, and insect screens.
OUTCOME
Tendencia BG has a new logo with versions for print and screen, frames for its social media posts and a flyer in the same style.
Gallery
“Професионални и красиви дизайни. Лесна и бърза комуникация, и коректно отношение. Силно препоръчвам и със сигурност ще се възползвам от услугите отново.”
MORE PROJECTS
Paleti Market: enquiries from Bulgaria and Romania through Facebook and Instagram
Two markets, many variations, and the budget only for the ones that work.
Elana Bathroom Furniture: sales from a brand-new store with no customer base
The product in the centre. Nothing else in the frame.
Skink: Meta Pixel, Google Analytics and conversion campaigns
Measurement first. Then the community, the traffic and the conversions.Every project here is the work of our team.
All case studies