Elana Bathroom Furniture: sales from a brand-new store with no customer base

Elana Bathroom Furniture was opening a new online store with no existing customer base, selling bathroom furniture and fittings such as LED mirrors, cabinets and shower screens.

The brief was advertising that sells, not just advertising that gets seen.

We aim the campaign at people looking for bathroom solutions that work well and look good.

• Clean creatives with the product at the centre and nothing else competing for attention.
• High-quality photos, careful framing and lighting, simple typography.
• One clear message written for the audience.
• Testing and optimisation based on real results.

The campaign brought visits and enquiries to the site and direct sales in the store, even though the store was new and had no customer base.