PROJECT

Skink: Meta Pixel, Google Analytics and conversion campaigns

Measurement first. Then the community, the traffic and the conversions.

Client: Skink
Sector: Beauty
Layers: 06

STACK · Meta Pixel · Google Analytics · Meta Ads

For Skink, a brand of PMU training models, we set up Meta Pixel and Google Analytics and run campaigns for page likes, website traffic and conversions.

TASK

Skink is a new product for permanent make-up (PMU) training: lifelike 3D face models and training skin.

The brand had an online store and wanted to reach PMU professionals and enthusiasts. Before the first campaign, the store had to report traffic, conversions and visitor behaviour.

APPROACH

Measurement. We connect and configure Meta Pixel and Google Analytics on the store for regular reporting on traffic, conversions and visitor behaviour.
Community. We create content that earns page likes and widens the pool of potential customers.
Traffic. We bring people to the website with creatives and copy that show what the products do and why they are useful. The ads run in English and Polish.
Conversions. We show clear offers to people who have already shown interest in Skink.

OUTCOME

Activity on the Skink page went up, visits to the website grew and conversions increased, with traffic and conversions reported in Meta and in Google Analytics.