Digital marketing

A digital marketing agency plans, runs and measures for you everything you do to find customers on the internet — also called online marketing. With us that is four steps: an audit and a goal, a plan for every week, the work channel by channel — SEO, ads, social media and e-mail — and a monthly report in enquiries and sales. The marketing strategy starts from the audit: what you sell, what margin you keep and what already works in your ad accounts.

Digital advertising, or online advertising, is the paid part of digital marketing: ads on Google, Facebook and Instagram that stop when the budget stops. Marketing as a whole is wider: it adds SEO, content, e-mail, social media and the measurement that shows which channel pays for itself. Advertising shows quickly which words and messages sell; the other channels bring visits you do not pay for by the click, so one does not replace the other.

Yours. The accounts are opened in your name and we are given access to them. If we part ways you revoke the access and keep the campaigns, the audiences and the whole history.

You pay the ad budget yourself, directly to Google or Meta. Our fee is for the work and is separate from the budget. The ad money never passes through us.

Paid ads produce the first data within days of going live; SEO and content take months. The campaign for 123 Vans & Trucks brought in 180+ enquiries in under a week, and Paleti Market saw enquiries grow within two weeks. When the accounts and the tracking are built from scratch, the first one or two weeks go into setup, as they did for Demetra Shoes.

We start with access to the ad accounts, the website and the Google Business Profile — or your agreement for us to open them in your name. We also need current prices and stock, whatever product photos and materials you have, and a person who answers enquiries within the working day. A campaign whose enquiries nobody answers is spent budget.

The monthly report shows, for each channel, how many enquiries it brought and what one enquiry cost, then the clicks and impressions, and finally what we change next month and where the budget moves. We agree the key figures (KPIs) at the start and compare the same ones every month. Thousands of impressions without a single enquiry are a cost, not a result.

Start with ads if the store is new and you need sales this month; start with SEO if the site already sells and ads are your only channel. The two work best together, because the ad data shows which words are worth writing pages for. Search campaigns are covered under Google Ads, and organic search under SEO and AI search.

Yes, as long as the product or service leaves margin for advertising and somebody answers the enquiries. With a small business that is new to online marketing we start with one channel rather than several: Google Ads for people already searching for the service, or social media marketing for a product that has to be seen first. For a local business we also put its Google Business Profile in order, because calls come from the map as well. A second channel is added once the first has shown what one enquiry costs.

Yes: each of the services — SEO and AI search, Google Ads and social media management — can be ordered on its own, with a plan every week and a report every month; photo and video production can also be ordered as a one-off shoot. We build a landing page together with the campaign that will point to it, with one clear call to action.

Our own designers and copywriters make the ad visuals and copy, in the brand’s style. For an online store, catalogue carousel ads run alongside designed campaigns, as they do for Alesimo; for every campaign we make several visuals and videos and move the budget to the ones that work, as we do for Paleti Market.

Ask every agency the same five things: who will work on the account, what you get each month, whose name the ad accounts are opened in, whether the monthly fee includes the ad budget, and what the report counts. Two quotes are comparable only when they answer the same five questions; a lower fee usually means fewer channels, or a report counted in reach instead of enquiries.

Performance marketing is marketing for sales: advertising is measured in orders, revenue and return on ad spend (ROAS), not in likes and reach. It suits an online store selling physical products whose margin leaves room for ads: Google Search and Shopping ads for people already looking for the product, catalogue ads on Facebook, Instagram and TikTok for people who need to see it first, and remarketing to those who left the basket. Before the first campaign we set up order tracking. For Alesimo we built new audiences and messages, launched catalogue ads and optimised the campaigns several times a week: in two months sales grew 220% and ROAS 25%.

No: digital marketing is run remotely. We work inside the ad accounts with the access you give us, and the plan, the report and the conversations go by e-mail or video call. The team is from across the country and the office is in Ruse; our clients are in Bulgaria and abroad. If you would rather meet, visitors are welcome at the office during opening hours — the contact page shows how to find it.