ROAS calculator
Is your advertising making money? ROAS, break-even and the most you can pay for an order, from your own margin.
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Type in your address. We read the page and the files meant for machines the way any crawler reads them, and in about ten seconds you see whether ChatGPT, Claude and Perplexity can read you and tell who you are.
robots.txt for OAI-SearchBot, Claude-SearchBot, PerplexityBot, Bingbot, Googlebot and 8 more
robots.txt for GPTBot, ClaudeBot, Google-Extended and 7 more
the words in the first HTML, before any script runs
Organization or LocalBusiness: name, address, phone, profiles
noindex, nosnippet, max-snippet in meta robots and X-Robots-Tag, data-nosnippet
the newest date (lastmod) in the sitemap
/llms.txt
Bing Webmaster Tools verification (msvalidate.01)
What it means:
What to do:
This is where our SEO and AI search work starts: an audit, then the technical work, the content and the structured data.
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Reference number:
These lines let in the crawlers that search and cite, and block the ones that collect text to train models. Put them in the robots.txt at the root of your site.
# Search and answers: allowed. Copy the Disallow lines from your # User-agent: * group here as well: a crawler named here skips that group. User-agent: OAI-SearchBot User-agent: ChatGPT-User User-agent: Claude-SearchBot User-agent: Claude-User User-agent: PerplexityBot User-agent: Perplexity-User User-agent: Google-NotebookLM User-agent: DuckAssistBot User-agent: Applebot User-agent: meta-externalfetcher User-agent: MistralAI-User Allow: / # Training of language models: blocked. This does not stop citations. User-agent: GPTBot User-agent: ClaudeBot User-agent: Google-Extended User-agent: Applebot-Extended User-agent: meta-externalagent User-agent: Amazonbot User-agent: CCBot User-agent: cohere-ai User-agent: Diffbot User-agent: Omgili Disallow: /
Put the block in the head of your home page. The website address is filled in; add the name and the facts, and delete any line you leave empty.
We read the page and three public files meant for machines (robots.txt, the sitemap and llms.txt), the way any crawler reads them. We do not ask an assistant: one answer is one random sample. We check what decides whether it can cite you at all.
We only look at what the site shows every visitor and at the domain's public records. We do not try passwords, forms or hidden addresses.
This is where our work on SEO and AI search starts: an audit, then the technical work, the content and the structured data.
In the glossary: llms.txt · Generative engine optimisation (GEO)
QUESTIONS
Whether ChatGPT, Claude, Perplexity and the other assistants can read your site, tell which business it is and name it in an answer. The first part depends on robots.txt and on the text in the HTML. The second depends on clear facts about the business, on your site and on other sites.
The exact rule is not public, but three things are plain. An assistant only recommends sites it can read. It prefers pages with clear facts: name, address, phone, services. And it trusts a business that other sites mention: in an Ahrefs study of 75,000 brands, mentions were the strongest link to showing up in AI answers.
That is your choice. GPTBot collects text to train future OpenAI models. Blocking it does not take your site out of ChatGPT: search goes through OAI-SearchBot, and opening a page because a person asked goes through ChatGPT-User. If you want to be cited, do not block those two.
A text file at the root of a site that tells language models which pages matter and what is in them. It is optional and not a standard: Google says it does not use it, and some assistants and agents read it. It costs little, but robots.txt and the text of your pages count for more. This page runs an llms.txt check too: you see whether the file is there, and whether it is text rather than an HTML page.
Because one answer is one random sample. Ask the same question a minute later, or as someone else, and you get a different list. We check what decides whether an assistant can cite you at all, and what you can change.
It helps machines tell who you are without guessing: your name, address, phone and profiles sit in one block they read directly. Google says it is not required for AI search; Microsoft says it helps its models understand content. Without it, an assistant has only your text and other people’s sites to go on.
Is your advertising making money? ROAS, break-even and the most you can pay for an order, from your own margin.
A monthly and a daily budget worked out from your goal, your cost per click and your conversion rate.
noindex, robots.txt, canonical, the sitemap and redirects: the usual reasons Google leaves a page out.