Astronaut: a logo for a streetwear brand outside the mainstream orbit

Astronaut makes personalised clothing and accessories, such as bags, souvenirs, cases and pins, and treats every piece as one of a kind.

The brand brings together space and tie-dye culture, inspired by the colourful, unevenly dyed clothes of the 1970s and hippie style. The logo had to set Astronaut clearly apart from other streetwear and alternative labels.

We start by getting to know the brand's idea and researching the visual trends of streetwear and alternative labels in Bulgaria and abroad. We sketch and present several visual directions.

Once one is chosen, we build the mark around a spacesuit helmet in purple tie-dye swirls, with the name in an adapted Poppins Bold. We prepare several versions: a full round badge reading Established 2023, elliptical, horizontal and single-colour versions, and the symbol and the wordmark on their own. We show the logo on pins, a tote bag and a T-shirt.

Astronaut has a mark that brings space and tie-dye together in one symbol, with versions for pins, bags and clothing.