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Logo and design brief
Logo and design brief
A questionnaire that turns into a brief for a logo, a brand, a label or a print job.
FREE TOOL
Is your logo vector? Check the file
Drop your logo file and in seconds you will see whether it is vector, how large it prints sharp, and how it looks in a browser tab, a round profile picture, on a business card and on a dark background.
The file is checked in your browser and is never sent to us. If you want us to see it, attach it to your enquiry yourself.
SVG, PDF, AI, EPS, CorelDRAW, PNG, JPG, WebP, GIF, TIFF, PSD, HEIC, BMP · up to 50 MB
Result
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What it means:
What to do:
How it looks
The previews are drawn from your file, here in the browser.
Your browser cannot display this format, so there are no previews.
We could not draw this file in the browser, so there are no previews.
WANT A HAND
Send us the result
Attach the file to your enquiry: .ai or .eps inside a ZIP.
Replace your text with the result?
ENQUIRY RECEIVED
We have it. We reply within two working days.
A copy is on its way to your inbox. If it does not arrive, check the spam folder — and write to us directly. [email protected]
Reference number:
What we check
We read the file in your browser. The format comes from its first bytes, not its name. In SVG, PDF and AI files we count drawn shapes against placed photos; in EPS we read the page description. Print size is the width in pixels divided by 300 pixels an inch. Transparency, colours and proportions are measured on the pixels themselves, and contrast by the WCAG 3:1 rule against white and near-black.
How to tell for yourself whether a logo is vector
No tool needed: two minutes with the software you already have.
- Look at the format. AI, EPS, SVG and PDF can be vector; PNG, JPG, GIF, WebP and HEIC never are.
- Zoom the logo to 800 % on screen. If the edges turn into squares or blur, the file is raster.
- Open it in Illustrator, Inkscape or Affinity and switch to Outline view. Vector stays as lines; a photo shows as an empty frame.
- In a PDF, click the logo with the selection tool. If it selects as one rectangular block, there is a photo inside.
- For a raster file, divide the width in pixels by 300 and multiply by 25.4. That is the widest print, in millimetres, that stays sharp.
- Put the logo on black and on white and shrink it to 16 px. If it disappears or merges, you need a separate version.
If all you have is a PNG or a JPG, the logo gets redrawn as vector. How we do it is on the page for logo design.
What a vector logo is, and why printers want one, is in the glossary: vector logo.
QUESTIONS
What people ask
How do I tell whether my logo is vector?
Drop the file into the check above: it names the format and says whether the file holds drawn shapes or a placed photo. Without a tool, open the file in a design program and zoom in. Vector stays crisp at any zoom; raster breaks into squares.
Which logo file does a printer want?
Usually PDF, AI or EPS, with text converted to outlines and colours in CMYK or Pantone. More and more printers accept SVG. PNG and JPG only work for small print, and only if there are enough pixels; the check above works out how large.
Why is my logo blurry in print?
Because the file is raster and has too few pixels for that size. Sharp print needs about 300 pixels an inch, so a logo 480 px wide prints sharp up to about 41 mm. The DPI field in the file does not help; only the pixels count.
Can a PNG logo be made vector?
Only by redrawing it. Automatic "vectorising" in online converters leaves uneven lines and far too many points. A designer redraws the mark by hand, line by line, and matches the typeface, so the logo stays clean at any size.
What is a transparent background, and why doesn't JPG have one?
A transparent background means there is no colour around the mark, so whatever you place it on shows through. PNG, WebP, SVG and PDF allow it. JPG cannot store transparency, so on a photo or a coloured page the logo sits in a white box.
Do you upload my file anywhere?
No. The file is read in your browser and never sent to us or to anyone else. If you want us to see it, attach it to the enquiry under the result yourself.