Notes from the work.
Speed, platforms, search — what we learn while building.
Glossary · 285 terms, explained plainly →
Празничен маркетинг: кога да започнете подготовката?
SEO and AI search: how people find a business when they are not typing into Google
What makes a brand look professional
A corporate site is how trust gets built
Why a consistent brand wins more customers
AI marketing: what buyers now expect
A brand that has stopped growing: where the problem sits
Why minimalism does not work for every brand
Imperfect design as an advantage
Five marketing mistakes that cost you customers
Brand POV as a growth strategy
Community marketing
The glossary: the words we use, explained plainly.
A CMS (content management system) is the software your team uses to change what the site says — text, images, pages, products — without a developer and without touching code.
Landing pageA landing page is a page built for the traffic that arrives on it — from an ad, an email, a social post — with one message and one action.
APIAn API (application programming interface) is the agreed set of rules through which two pieces of software exchange data and trigger each other’s functions.
HTMLHTML (hypertext markup language) is the language that gives a page its structure and meaning: headings, paragraphs, lists, links, images, forms.
BlogA blog is the section of a site where entries are published in reverse chronological order, newest first.
KeywordA keyword is the word or phrase a person types when they are looking for something.
Conversion rateConversion rate is the share of visitors who complete the action you defined as the goal — an order, a form, a subscription, a download.
Inbound link (backlink)An inbound link, or backlink, is a hyperlink from someone else’s site to a page of yours.
A term you do not recognise? Write to us and we will add it.
The glossary grows with the questions we are asked.