What a company website costs in Bulgaria in 2026

When a company decides it needs a website, the first question is almost always “how much will it cost?” The usual answer is “it depends”. That is true, and it does not help. So here are figures in euro, excluding VAT, and what drives them.

In short: a website for a small business usually costs between €500 and €3,000, and an online store between €1,300 and €5,000 and up. The gap between the cheapest and the most expensive is not about looks. It is about scope.

Typical prices in 2026

The ranges below are market figures, collected from the published price guides of Bulgarian studios and freelancers. Our own starting prices are on the Pricing page.

With us, a company website starts at €1,200 and an online store at €2,500 (excl. VAT). The final figure depends on the scope, and we give it to you after one conversation.

What drives the price

Eight things move the figure, up or down.

1. Scope, not the number of pages. Ten simple pages cost less than one page with a calculator. What counts is how many screens there are and how much logic sits behind them.

   

2. Whether the site sells. A catalogue, a basket, payment and delivery are work a shop window never needs. That is where the gap between a website and an online store begins.

   

   

3. How many products there are, and where they come from. A hundred products typed in by hand and ten thousand fed in from another system are two different jobs.
4. Connections to other systems. Accounting, courier, payment: each connection is a separate piece of work.
5. How many languages you need. Each extra language does not double the price, but it is not free either: translation, separate addresses, an admin panel that holds every language.
6. Who writes the copy and takes the photos. If they are ready, you pay less. If we write and shoot them, that is a separate line in the quote.
7. The deadline. A normal timeline is part of the price. If you need it twice as fast, the price doubles.
8. Whether there is an old site. An old site has a history: content, addresses, rankings in Google. Moving them across without losing them is work.

What you pay for besides the build

The price of the site is only the first bill. Before you decide, ask about the rest:

• Domain and hosting — shared hosting is around €30–90 a year, and a .bg domain around €25–30 a year.
• Maintenance — a site nobody updates sooner or later stops working or gets hacked. Ask what it costs and what it covers.
• Advertising — a site does not get seen on its own. SEO and advertising are a separate monthly cost.
• Who owns the site. The domain, the hosting and the code should be in your name. Otherwise, if you change provider, you may be left without a website.

Five questions to ask before you sign

1. What exactly is included in the price, and what is not?
2. How many rounds of changes are included?
3. Whose name are the domain and the hosting in?
4. Can I change the text and the prices myself?
5. What does maintenance cost after launch, and can I cancel it?

How to save without cutting quality

• Prepare the copy and the photos in advance. That is the biggest single saving.
• Start with the site you need now and add to it later. A good structure lets a site grow without being rebuilt.
• Compare quotes by scope, not by total. The cheaper quote often leaves out things you end up buying separately.

What your website would cost

Tell us what you have in mind and you will get an indicative range for your scope, not a general answer. Start a project or see how we price.