PROJECT
Logo and T-shirts for Fi i Es
An excavator arm as the mark, and the same logo on T-shirts.
An excavator logo and branded T-shirts for Fi i Es EOOD, so the company's line of work is clear at a glance.
CONTEXT
Fi i Es EOOD works mainly with excavators. The company needs a mark that says so straight away, and branded T-shirts that carry it.
We start with research into the sector and the competition in Bulgaria. We sketch the ideas, pick three directions and present them to the client. Once the client approves, we finish the mark and the T-shirts.
The mark is an excavator's boom and bucket above the company name and its founding year, 2016. It comes in full, standard and horizontal versions, as a standalone wordmark, as an icon for tight spaces such as mobile menus and favicons, with a tagline, and in versions for labels and banners. The presentation shows it on a wall sign and on a T-shirt.
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