PROJECT

Flyers for Hooligans 1312

Three communities on the front. Three steps to order on the back.

Client
Hooligans 1312
Sector
Fashion and footwear
Country
Bulgaria
Layers
01
Hooligans 1312 flyers, front side: bikers, ultras and patriots

Two-sided flyers for Hooligans 1312, a custom clothing brand: the three communities it serves on the front, its products and how to order them on the back.

CONTEXT

Hooligans 1312 makes club and supporter clothing, flags, patches and caps to order. The flyer's job is to make the person holding it recognise themselves in one of the brand's communities and order a personalised piece.

The front asks “Which one are you?” and shows the three communities in three coloured panels: bikers, ultras and patriots. Next to the QR code, readers are invited to visit the site, pick their community and find items for it.

The back describes the products and the order in three steps: send a logo or design, choose the item, choose how it is made — embroidery, direct print or sublimation.

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