PROJECT
Digital marketing for PL2BG
Page-like campaigns, traffic campaigns and Google Ads.
We create PL2BG’s content and run their Facebook and Google ads, to reach people looking for deliveries of goods from Poland.
CONTEXT
PL2BG deliver goods ordered from Poland to Bulgaria, with no commission. The aim is a larger, more active audience on Facebook and more visits to the PL2BG website.
We work on several fronts:
- Content. We regularly publish posts, photos and videos that inform, entertain or inspire the audience.
- Set-up. Before the ads go live, we connect and configure the Meta Pixel on the client’s website.
- Page-like campaigns. We create content that catches the target audience’s attention and prompts people to like the page, to build a community of potential customers around PL2BG.
- Traffic campaigns. We plan the ad messages and use creatives and copy to send people to the PL2BG website.
- Google Ads. We research the keywords and the competition, then build and optimise the campaigns.
The ad creatives use the brand’s orange and repeat its three main selling points: fast delivery, no commission and competitive prices. The ads are in Bulgarian.
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