Logo for Fashion Mentor

Fashion Mentor needs a logo. We start with research into the fashion industry and the competition in Bulgaria and abroad. We sketch, weigh up the ideas and present three options to the client. Once one is approved, we develop it into the new company mark.

The mark is a monogram: the F and M of Fashion Mentor merged into a single symbol. A monogram condenses a name into one shape that is easy to remember, sets the brand apart from its competitors and carries well across different settings.

The logo is navy and orange, with pink and white variants, and is prepared for different uses: vertical and horizontal versions; wordmark only; symbol only; a compact square version for tight spots such as mobile menus, favicons and profile pictures; a round version; and tags and banners. We also show it on a sticker.