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ARCHIVE PROJECT

Chocolate packaging

Three bars, three directions: nature, family, energy.

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archive project
The GNAW vegetarian bar wrapper, front and back

We design the wrappers for three chocolate bars — vegetarian, family and sports protein — each with a visual language of its own.

CONTEXT

The three wrappers, one by one:

  • GNAW, the vegetarian bar, looks to nature: a floral pattern on recycled paper.
  • Red, the family bar, carries Bulgarian folk ornament and gold silhouettes of a family on a symbolic red.
  • ReCharge Protein, the sports protein bar, is built around a battery illustration: a recharge of energy.

The back of each wrapper carries the ingredients, the nutrition table and the allergen information.

The ReCharge Protein wrapper with its battery illustration, front and back
The red wrapper of the Red family bar, with Bulgarian folk ornament

SERVICES

Graphic design Packaging and labels

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