ARCHIVE PROJECT · 2021
The lost wallet: a guerrilla campaign
A wallet in the city centre, a note with a QR code inside.
archive project
We design the wallets and branded notes for a guerrilla campaign that sends anyone who finds a wallet to the brand’s website and social channels.
CONTEXT
Guerrilla marketing wins attention on the street with an unexpected idea rather than a big budget. The idea of this campaign is wallets left around the city centre.
Anyone who picks one up and opens it discovers branded notes with a QR code and Facebook and Instagram icons. The note takes them to the brand’s website and social profiles.
The notes are blue, with fine linework, a serial number and a portrait built from words.
Gallery
