# Photo and video production

URL: https://tnb-tech.com/en/services/photo-and-video-production/

> Photo and video production for marketing: product photography, business shoots, ad videos, Reels and TikTok clips — edited and captioned for every format.

At T&B Technology we shoot photos and video for marketing and edit them for the places they will run: ads, Instagram and Facebook Reels, TikTok, your website and your online store. We do it for shops, restaurants, producers, service businesses and B2B companies. You get finished files — edited, titled and captioned — in the format each place needs: vertical 9:16 for Reels, TikTok and stories, square or 4:5 for posts and ads, landscape 16:9 for the website.

Nothing is shot for the archive. The same team runs social media management and Google Ads, so at the brief we already know which shot is for an ad, which for a Reel and which for a product page. The photos go through photo retouching — background, true colour, file names by SKU — and the videos are cut to make sense with the sound off.

**Short-form video for TikTok and Instagram Reels**

Reels and TikTok videos are shown to people who do not follow you, so the first seconds must say what the video is about and the captions must carry it without sound. Not every video needs a shoot by us: we also edit footage you film yourself, and we make short TikTok clips with AI from your text, with subtitles and a synthesised voice. That is how we worked for Paleti Market too: we edited the footage the client filmed, and for the Facebook and Instagram ads we tested several visuals and videos and moved the budget to what worked.

**Product photography and business photo shoots**

We shoot product photos for an online store as a series — one background, one light, one angle — so the products sit evenly in the grid, then retouch them to the sizes the store or marketplace asks for. If there is no store yet, we start with online store development. Alongside the product shots come products in use and a business photo shoot: your people, your premises and your work, for the About page, your Google Business Profile and your ads.

## What is included

- Product photography and business photo shoots — Products on a consistent background, products in use, and pictures of your team, premises and work.
- Video for ads — A short ad video from a script: the product in action, how it is used and the people behind it.
- Editing, captions and versions — Cut, titled and captioned, with 9:16, 1:1, 4:5 and 16:9 versions made from the same footage.
- Instagram and Facebook Reels, TikTok videos — Vertical video that states its subject in the first seconds and still makes sense with the sound off.
- Photos and video for your store and catalogue — Images sized for the product page, named by SKU and ready for the catalogue and marketplaces.
- Material for Google and Meta ads — Several photo and video variants for each campaign, so they can be tested and the budget kept on the ones that work.

## How it works

01. 01 Brief and script — What you sell, to whom and where it will be watched; the script, shot list and formats follow from that.
02. 02 Plan and shoot — The shot list, the location and who appears on camera are agreed in advance; then we shoot to the list.
03. 03 Edit and versions — We pick the takes, cut, add titles and captions, and export a version for every network and ad.
04. 04 Publish and measure — The material goes into posts and ads. How far people watch and what brings enquiries decides the next shoot.

## Questions and answers

**How much does video production for ads cost?**
The price of video production for ads depends on the scope: how many finished videos and photos you need and in how many formats, whether there is a script and people on camera, and how many locations we shoot in. A one-off shoot is quoted at a fixed price for a written scope, like all our one-off work; when the videos are part of your social media management, they are agreed within its monthly fee. How we quote is on the pricing page.

**What do you need from me to start a photo or video shoot?**
Three things: what you sell and to whom; where the photos and videos will run — ads, Reels, TikTok, your online store; and access to the products or the place we are filming. If you have a logo, fonts and brand colours, send them so the titles match your brand. We write the script and the shot list and agree them with you before the shoot.

**Where do you shoot?**
The location is agreed for each project, depending on what we are showing: a product, a restaurant, a production line or a team. We shoot where your subject is — in Ruse or anywhere in the country. We also work with clients outside Bulgaria: the shoot is arranged on location, and the editing, the ads and everything after them run as usual. Tell us the location in your first message so we can plan the day.

**How many videos come out of one shoot?**
More than one, when the shoot is planned for it: one set of footage gives a longer cut for the website, several short clips for Reels and TikTok, variants for the ads and stills for posts. The exact number depends on the script and on how many products or topics there are, so we agree it before the shoot and write it into the quote.

**Do you make TikTok videos?**
Yes — short vertical videos for TikTok, with titles and captions and the subject stated in the first seconds. We suggest TikTok when your buyers watch there; if they do not, the same footage goes into Instagram and Facebook Reels. We plan TikTok together with Facebook and Instagram, because TikTok videos often build brand recognition while the enquiries come through Facebook and Instagram — as they did for Paleti Market. A TikTok video that does well organically can be pushed further as a Spark Ad, keeping its likes and comments.

**Does the same video go into Reels, TikTok and the ads?**
The footage is the same; the versions are not. Reels and TikTok are vertical (9:16) and have to state the subject in the first seconds; Facebook and Instagram ads often run a square or 4:5 as well, and the website wants landscape 16:9. So the shots are planned for every crop from the start, without the product falling out of frame.

**Can I film on my phone and have you edit it?**
Yes — we also edit footage shot by you or by your customers. Film vertically in daylight with the phone on something steady, and leave a few seconds before and after each action so there is room to cut. Sound matters more than the picture: speak close to the phone, away from traffic or a fan. Send the original files by download link, not through WhatsApp or Messenger, which compress them. Customer photos and videos (UGC) go into an ad only with the written permission of whoever made them.

**How do I know whether a video worked?**
By what people do after watching, not by likes: how far they watch, how many open your profile or your site, and how many enquiries and sales come from the ads it runs in. In ads we run several variants and keep the budget on the one that brings results. The next shoot starts from what worked.

**Who owns the photos and videos?**
You do. The photos and videos we shoot for you belong to you, with every right to use them — in ads, on social media, on your website and online store, in print and anywhere else. You do not need to ask us before you publish them.