# Digital marketing URL: https://tnb-tech.com/en/services/digital-marketing/ > A digital marketing agency for SEO, Google Ads, social media, e-mail and performance marketing for online stores. A plan every week and a monthly report in enquiries and sales. T&B Technology is a digital marketing agency in Bulgaria: we bring you the people who are already looking for what you sell, and tell you what one enquiry costs. Our digital marketing services cover the channels that bring enquiries — SEO and AI search, Google Ads, social media, e-mail and any other platform your customers use — with a weekly plan and a monthly report. **Digital marketing for businesses that sell** Our digital marketing is for online stores and for product and service businesses whose margin leaves room for advertising. For an online store selling physical products, that is performance marketing: marketing for sales, where every campaign is measured in orders, revenue and return on ad spend, not in likes and reach. Most clients arrive in one of three situations: a store with no customers yet (Elana Bathroom Furniture: sales from a brand-new store), ads that have run for years and leak budget (Alesimo: +220% sales in two months), or a niche with a long buying cycle, like the vans and trucks sold by 123 Vans & Trucks. **What we do differently, and how to check it** Our results carry names and dates: 123 Vans & Trucks — 180+ enquiries in under a week (2026); Alesimo, an online shoe store — +220% sales and +25% return on ad spend in two months (2024). The ad accounts are opened in your name and the spend goes straight to Google and Meta, so you can check the figures in the report against your own account. **Digital marketing services: which channel does what** Four channels have their own pages: SEO and AI search, for the search that does not stop when the budget does; Google Ads, for people who already type what they want to buy; Facebook and Instagram ads, for people who need to see the product first; social media management, for pages that have to look alive when someone looks you up. **Digital advertising: where and how we run the campaigns** We run paid campaigns where your buyers are: on Google (Google Ads) — Search, Shopping and remarketing; on Facebook and Instagram — ads through Meta; on TikTok — Spark Ads. Digital advertising shows quickly what works, so we review it every week: we stop the ads that only spend and move the budget to the ones that bring enquiries and orders. **What else we take on: photos, video and the store** We also shoot and edit the photos and video the campaigns run on, Reels and TikTok clips included: photo and video production. If the ads have no store to point to yet, we build that too: online store development. Campaigns also cross borders: for Paleti Market, one budget brings enquiries from Bulgaria and Romania. ## What is included - SEO and AI search — Technical SEO, content and structured data, so Google and AI assistants can quote you. Check it: add .md to the end of this page’s address. - Google Ads — Keywords, Search, Shopping and remarketing campaigns. We review the account every week and track what one enquiry costs on each keyword. - Social media management — Branded posts and banners, Facebook and Instagram ads, TikTok Spark Ads, a weekly plan, and replies to the comments under the campaigns. - Photos and video for the campaigns — Photo shoots, and video filmed and edited for your posts and ads, including Instagram and Facebook Reels and TikTok videos. - Measurement before the first ad — Meta Pixel, Google Analytics and tracking of orders, calls and form submissions, all set up before the first paid campaign. Skink started this way. - E-mail and landing pages — Mailing lists, e-mails and pages with one clear call to action, built to collect the enquiries a campaign brings in. ## How it works 01. 01 Audit and goal — What you sell, what you keep from one sale, and what already works in the ad accounts. Measurement comes first. 02. 02 The week’s plan — Which channels, which keywords and audiences, what budget — and what goes live on which day. 03. 03 Channel by channel — SEO, Google Ads, social media and e-mail. Every week we change whatever the data says to change. 04. 04 The month’s report — Enquiries and cost per enquiry by channel, what changes next month and where the budget moves. ## Results - 180+ enquiries in under a week — 123 Vans & Trucks · Facebook ads, 2026 - +220% sales in two months — Alesimo · Facebook and Instagram - +25% return on ad spend (ROAS) — Alesimo · the same two months - €12,700+ turnover in the first month of ads — Demetra Shoes · store + Facebook and Instagram ads ## Questions and answers **How much does digital marketing cost, and what moves the price?** Digital marketing is paid as a monthly fee for the work; the ad budget is a separate cost. The fee depends on how many channels we run, whether the site and the tracking already exist, and how many accounts are built from scratch; for a one-off campaign we agree a fixed price for its scope. For a small business, one channel that pays for itself beats four at once. How we price both is on the pricing page. **What does a digital marketing agency do?** A digital marketing agency plans, runs and measures for you everything you do to find customers on the internet — also called online marketing. With us that is four steps: an audit and a goal, a plan for every week, the work channel by channel — SEO, ads, social media and e-mail — and a monthly report in enquiries and sales. The marketing strategy starts from the audit: what you sell, what margin you keep and what already works in your ad accounts. **What is the difference between digital marketing and digital advertising?** Digital advertising, or online advertising, is the paid part of digital marketing: ads on Google, Facebook and Instagram that stop when the budget stops. Marketing as a whole is wider: it adds SEO, content, e-mail, social media and the measurement that shows which channel pays for itself. Advertising shows quickly which words and messages sell; the other channels bring visits you do not pay for by the click, so one does not replace the other. **Whose are the ad accounts and the data?** Yours. The accounts are opened in your name and we are given access to them. If we part ways you revoke the access and keep the campaigns, the audiences and the whole history. **Who pays the ad budget?** You pay the ad budget yourself, directly to Google or Meta. Our fee is for the work and is separate from the budget. The ad money never passes through us. **How soon does digital marketing show results?** Paid ads produce the first data within days of going live; SEO and content take months. The campaign for 123 Vans & Trucks brought in 180+ enquiries in under a week, and Paleti Market saw enquiries grow within two weeks. When the accounts and the tracking are built from scratch, the first one or two weeks go into setup, as they did for Demetra Shoes. **What do you need from us for the digital marketing?** We start with access to the ad accounts, the website and the Google Business Profile — or your agreement for us to open them in your name. We also need current prices and stock, whatever product photos and materials you have, and a person who answers enquiries within the working day. A campaign whose enquiries nobody answers is spent budget. **What is in the monthly report?** The monthly report shows, for each channel, how many enquiries it brought and what one enquiry cost, then the clicks and impressions, and finally what we change next month and where the budget moves. We agree the key figures (KPIs) at the start and compare the same ones every month. Thousands of impressions without a single enquiry are a cost, not a result. **SEO or ads: where should I start?** Start with ads if the store is new and you need sales this month; start with SEO if the site already sells and ads are your only channel. The two work best together, because the ad data shows which words are worth writing pages for. Search campaigns are covered under Google Ads, and organic search under SEO and AI search. **Is digital marketing right for a small business?** Yes, as long as the product or service leaves margin for advertising and somebody answers the enquiries. With a small business that is new to online marketing we start with one channel rather than several: Google Ads for people already searching for the service, or social media marketing for a product that has to be seen first. For a local business we also put its Google Business Profile in order, because calls come from the map as well. A second channel is added once the first has shown what one enquiry costs. **Can I order just one of the services?** Yes: each of the services — SEO and AI search, Google Ads and social media management — can be ordered on its own, with a plan every week and a report every month; photo and video production can also be ordered as a one-off shoot. We build a landing page together with the campaign that will point to it, with one clear call to action. **Who makes the ad visuals and copy?** Our own designers and copywriters make the ad visuals and copy, in the brand’s style. For an online store, catalogue carousel ads run alongside designed campaigns, as they do for Alesimo; for every campaign we make several visuals and videos and move the budget to the ones that work, as we do for Paleti Market. **How do I compare two digital marketing quotes?** Ask every agency the same five things: who will work on the account, what you get each month, whose name the ad accounts are opened in, whether the monthly fee includes the ad budget, and what the report counts. Two quotes are comparable only when they answer the same five questions; a lower fee usually means fewer channels, or a report counted in reach instead of enquiries. **What is performance marketing, and does it suit my online store?** Performance marketing is marketing for sales: advertising is measured in orders, revenue and return on ad spend (ROAS), not in likes and reach. It suits an online store selling physical products whose margin leaves room for ads: Google Search and Shopping ads for people already looking for the product, catalogue ads on Facebook, Instagram and TikTok for people who need to see it first, and remarketing to those who left the basket. Before the first campaign we set up order tracking. For Alesimo we built new audiences and messages, launched catalogue ads and optimised the campaigns several times a week: in two months sales grew 220% and ROAS 25%. **Does my digital marketing agency need to be in my city?** No: digital marketing is run remotely. We work inside the ad accounts with the access you give us, and the plan, the report and the conversations go by e-mail or video call. The team is from across the country and the office is in Ruse; our clients are in Bulgaria and abroad. If you would rather meet, visitors are welcome at the office during opening hours — the contact page shows how to find it.