What is Guerrilla Marketing?
The term comes from guerrilla warfare, whichеis a kind of battle with неtraditional tactics to achieve the goal. Briefly,Guerrilla marketing is an advertising strategy that aims to present the product / person in a short, atypical way with the lowest possible budget. The main tool in Guerrilla marketing is the imagination, which manages to attract more observers. It is most commonly seen on streets, shopping malls, parks, beaches, where people have easy access.
One of the aims of Guerrilla marketing is to achieve an emotional impact that leaves a mark in people's minds. It is important to find the right time and place to benefit from the "guerrilla" strategy.
The Lost Wallet
The Lost Wallet is a project implemented to advertise our company using Guerrilla Marketing. The purpose of this experiment is to place the so-called "Fake wallets" in the city center, and when they are opened to show a fake BGN 10 leva banknote. Then it can be used by the lucky owner who found the banknote as a 10% discount when working with us. So we invite the lucky person to work with us and through the banknote we send him to our website and social media accounts.