# Radans: a B2B store synced with the warehouse twice a day

URL: https://tnb-tech.com/en/case-studies/radans/

> A B2B online store for Radans that syncs with its warehouse software twice a day, plus management of the company's Facebook page.

Items are entered in one place. The store knows them.

- Client: Radans OOD
- Year: 2023
- Industry: Food and drink
- Services: Advertising materials, Website development, Online store development, Social media management, Web software, Warehouse sync and ERP integration

## Context

Radans is a food distributor from Ruse with a supermarket and corporate customers.

The company wanted those customers to order online quickly and easily, without staff entering and updating products in two places. Its Facebook page also needed reworking and filling in.

## Approach

Online store. The store syncs with the company's warehouse software twice a day, so products, categories, prices and promotions update automatically, and every order is sent to the warehouse software automatically. Prices and ordering are open to corporate customers only.

Facebook. We rework the page and fill in the missing information, run a weekly content schedule, design the weekly and monthly promotional brochures and the branded ad posts, run Facebook ads, and monitor and refine the content.

## Outcome

Staff enter and update products in the warehouse program only. Corporate orders come in online and reach the warehouse automatically.

## Results

- 2 × warehouse syncs per day — products, categories, prices and promotions; orders flow back automatically