# Digital marketing for PL2BG

URL: https://tnb-tech.com/en/case-studies/pl2bg-digital-marketing/

> We create PL2BG’s content and run their Facebook and Google ads, to reach people looking for deliveries of goods from Poland.

Page-like campaigns, traffic campaigns and Google Ads.

- Client: PL2BG
- Year: 2024
- Industry: Industry and logistics
- Services: Advertising materials, Digital marketing, Google Ads, Social media management, Facebook and Instagram ads

## Context

PL2BG deliver goods ordered from Poland to Bulgaria, with no commission. The aim is a larger, more active audience on Facebook and more visits to the PL2BG website.

We work on several fronts:

- Content. We regularly publish posts, photos and videos that inform, entertain or inspire the audience.
- Set-up. Before the ads go live, we connect and configure the Meta Pixel on the client’s website.
- Page-like campaigns. We create content that catches the target audience’s attention and prompts people to like the page, to build a community of potential customers around PL2BG.
- Traffic campaigns. We plan the ad messages and use creatives and copy to send people to the PL2BG website.
- Google Ads. We research the keywords and the competition, then build and optimise the campaigns.
The ad creatives use the brand’s orange and repeat its three main selling points: fast delivery, no commission and competitive prices. The ads are in Bulgarian.