# Social media for Natureca

URL: https://tnb-tech.com/en/case-studies/natureca-social-media/

> We run Instagram and Facebook for Natureca, a brand of spelt and buckwheat pillows, with German-language posts in one consistent style.

Myths and facts, questions and tips on sleep.

- Client: Natureca
- Year: 2026
- Industry: Home and interior
- Services: Graphic design, Social media management

## Context

Natureca is a brand built around natural, restful sleep. Its pillows are filled with natural materials such as spelt and buckwheat. The brand comes to us for a more recognisable, consistent presence on social media, one that reflects what it stands for.

Our work on Instagram and Facebook covers:

- creating and maintaining the content;
- a monthly content plan;
- branded visuals and ad posts;
- educational and lifestyle posts;
- one visual identity across the channels;
- optimising and developing the conversation with the audience.
The posts are in German and present the products naturally, without a hard sell: a myth-and-fact post on soft pillows, questions and answers, a comparison of synthetic and natural fillings, the 90-minute rule for sleep cycles. All of them share one visual system: muted green, white and photography.

> Доверих се екипа на T&B tehnolgy за изработката на нашият онлайн магазин. С тяхната креативност, професионалното и коректно отношение те реализираха проекта и надминаха моите очаквания. Силно ги препоръчвам!
>
> — Angelina Valeva, Natureca, in Bulgarian