# 123Vans&Trucks: 180+ leads in under a week

URL: https://tnb-tech.com/en/case-studies/123-vans-trucks-lead-generation/

> A Facebook lead campaign for 123Vans&Trucks, which sells vans and trucks: more than 180 leads in under a week.

Campaigns optimised for enquiries, not reach.

- Client: 123Vans&Trucks
- Year: 2026
- Industry: Automotive
- Services: Digital marketing, Social media management, Facebook and Instagram ads

## Context

123Vans&Trucks sells vans, trucks and tractor units, and offers buyers freight work across Europe.

The brief was a Facebook campaign that would quickly bring a steady flow of real enquiries from people interested in vans and trucks, in a competitive niche.

## Approach

We design a set of ad creatives and build the campaign on Meta's lead objective:

- clear, direct messages aimed at people ready to search and buy;
- A/B tests of visuals and copy;
- targeting people interested in light commercial and heavy goods vehicles;
- optimisation for conversions, not for reach or engagement.

## Outcome

In under a week the campaign brought in more than 180 leads, as counted in the campaign report in Meta Ads Manager.

## Results

- 180+ leads — in under one week